When helping companies with their image or brand the first thing I ask to see is their business card. Looking at it gives me an immediate impression of how they market their business. More often than not, I usually suggest that they redo their image and create premium business cards. The following are some of the option I ask them to consider.

Embossed Business Cards

This type of card has a raised surface giving it a 3D type effect to it. When you hand out the type of business card you will usually see the person rub their fingers over the card appreciating the feel of it. This might not seem like a big deal but the motion alone provides more of an impact on them and the correlation to your business is automatically stronger.

Glossy Business Cards

These have a finish to them that is shiny, couple this with vibrant rich colors and you have a business card that also stands out from the pack. This option is considered premium and will cost a little more but again provides a different look and feel to the standard business card. Regular printers will be able to offer you this option so the pricing wont be that high compared to normal ones.

Other Types of Premium Business Cards

The above are just 2 options available for premium business cards, others include full color printing, double sided cards those that are done on non standard sizes. The final option is the quality of paper used, you can get thick card stock or some really fancy like tissue paper overlay type cards that are considered high end. Whatever you decide to choose, know that it is the face of the business and the card leaves an impression on the person you are giving it to. So don’t pinch on cost / quality to save a few bucks.

1. Practice What You Preach

No matter what you expect out of your employees, make sure you also adhere to those very same standards. More often than not, management doesn’t lead by example and often creates a bad environment for employees. Be sure to educate yourself beyond what you team is expected to do, you’ll get respect and as a result quality work.

2. Effective Communication

Be sure to have open channels of communication, the role of management is the middle man between the company objectives and workers needed to execute those objectives. Be as open and honest with your workers developing a straight forward relationship that allows you to discuss the good and bad in terms of their performance.

3. Be Accessible

The worst thing management can do is distance themselves from employees and not make themselves readily available or seen. One thing you can do is regularly walk the floor of the work area asking support type questions showing that you are there for them should they need help with something. That alone provides a wealth of motivation to the team and equates to increased productivity.

4. Don’t Dictate

When you have an issue with a particular employee, don’t rush to judgement and reprimand them without knowing all of the facts. Give them the benefit of explaining themselves relevant to the issue of concern. From there try not to question their integrity and in turn use the information gathered to offer suggestions to fix the problem.

5. Be a Team Player

In the end you want your employees to have the perception that you are on their team. The fact is you should in some ways actually be on there team. The role of management is also a balance of representation with the goal of being as successful as possible balancing the needs to both the company and its employees.

The above suggestions are some of the most common complaints employees have about their managers. If you can integrate these points into your role as a manager, you’ll see significant changes in your teams’ attitude and results.

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