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Get PR for Your Trade Show Exhibit |
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Friday, 25 August 2006 |
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If your company is planning to exhibit at a trade show and your firm has an intriguing new product or service to showcase, you may be able to generate thousands of dollars in free exposure by hiring a public relations specialist to get national and international media coverage. |
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How to Write a Press Release in 14 Easy Steps |
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Sunday, 11 June 2006 |
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Writing and submitting press releases isn't the same as writing and submitting articles about your business. Press releases have a much greater degree of credibility among hard copy publications and major current affairs orientated websites alike. They may be published as released, amended or changed completely to suit the publisher. |
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Make Public Relations Work for Your Business |
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Monday, 15 May 2006 |
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The magic word that every consumer loves to hear more than any other is, FREE! Sales promotions offering a free sample or product inducement are always exceedingly popular. Human nature being what it is, the opportunity to obtain something of perceived value for nothing is usually very desirable. |
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Try and Watch Something Interesting Happen |
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Thursday, 04 May 2006 |
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Try this: as a business, non-profit, public entity or association manager, plan for and create the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives. And do so by persuading your key outside audiences to your way of thinking, then move them to take actions that allow your department, group, division or subsidiary to succeed. |
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A News Release Is Not An Ad |
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Sunday, 25 December 2005 |
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You sent out a news release. Then a newspaper or a magazine (or both, oh happy day) published an article about you based on the release. Whoopee! Break out the Dom Perignon! |
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