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Sunday, 14 August 2005 |
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Most people consider getting publicity the most important part of public relations. It's also very mysterious to many people. Here are my top five publicity myths, to help make publicity better understood. |
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The Importance of Good Sales Leads |
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Friday, 12 August 2005 |
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An important part of your business plan should be to generate a steady stream of qualified leads. Making sure that leads flow into your "pipeline" will be one of the most vital aspects of your overall business.
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Building Trust in Your Employees |
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Friday, 12 August 2005 |
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In Stephen Covey's great book, "The Seven Habits of Highly Effective People", he talks about the 'emotional bank account', where you have to build a credit in your relationship with the individuals who you work with (and everyone else as well!).
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Goals and New Venture Creation |
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Friday, 12 August 2005 |
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More and more corporate workers are leaving their jobs to start new ventures. When taking this leap, it is important that the goals of these entrepreneurs are solid, as these goals may ultimately determine the success of the new venture. |
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How To Lead, Persuade And Influence |
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Friday, 12 August 2005 |
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The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process.
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What Not To Do With Your Leads |
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Friday, 12 August 2005 |
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Anyone that works in sales knows just how important it is to have lead sources to keep your pipeline filled. But it is not only how we obtain the leads that is important, it’s what we do with them once we get them. |
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