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Reading Your Customer's Mind |
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Thursday, 04 May 2006 |
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WALKING into the local grocery store the first week in January, I nearly tripped over a pallet of Slim Fast. I smiled at this excellent piece of “prophetic marketing” – knowing what the customer wants before she wants it. |
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Banner Stands to Increase Trade Show Traffic |
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Wednesday, 08 March 2006 |
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Attending a trade show can be a very effective method of promoting your company and its products. And one of the most effective ways to optimize your trade show display and increase traffic to your booth is through the use of banner stands. |
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Get Them Nodding Because You Need a Sale |
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Tuesday, 07 March 2006 |
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If you want someone to nod yes, all you have to do is nod yes at them. This works if you are speaking to a group, or just telling a joke to a couple of friends. It's most affective, however when you are making a sales pitch. |
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A News Release Is Not An Ad |
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Sunday, 25 December 2005 |
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You sent out a news release. Then a newspaper or a magazine (or both, oh happy day) published an article about you based on the release. Whoopee! Break out the Dom Perignon! |
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Attract The Right Prospects And Make More Sales |
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Friday, 23 December 2005 |
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Some financial producers use prospecting methods that produce the wrong prospects. I define a wrong prospect as someone who is not really interested, not qualified or hard to deal with. In essence, someone who wastes your precious time and, if they do become a client, they consume so much of your time that you wish they weren't a client. |
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Buy A Business With No Money Down |
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Wednesday, 21 December 2005 |
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If you’ve ever wanted to buy a business with “no money down”, and have heard someone say it goes on all the time and that it’s possible, then I have some good news and some bad news. |
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Monday, 19 December 2005 |
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Trade shows show promise as a “golden” marketing opportunity. Many business owners are stepping outside of the traditional box and investing in portable signage. Talking one-on-one with potential buyers provides an immediate gratification that is empowering. The trade show makes highlighting business services or products easier. |
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Start A Wholesale Business |
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Saturday, 24 September 2005 |
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A wholesale business can be a very lucrative enterprise. It is one of the few businesses where a substantial amount of money can be made from single sales. Unlike in the retail business where revenue is produced one dollar at a time, in the wholesale business you can make anywhere from hundreds to thousands of dollars at a time.
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Protect Your Boss From Bad Meetings |
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Thursday, 22 September 2005 |
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Tough times mean more meetings. This happens because executives respond to problems by calling meetings to fix them. And when the meetings fail to produce results, they call more meetings. In some companies, people have even called meetings to figure out why their meetings didn’t work. |
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Traditional Local Businesses |
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Tuesday, 20 September 2005 |
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Have you used Yahoo!’s new local-search function? If you haven’t, you owe it to yourself to check it out. They’ve upgraded it with fantastic features geared to make searching for local businesses and services a breeze. Some of these features include user recommendations and reviews of businesses, real-time updates on local event information, and the ability to search for businesses, events, and more within specific neighborhoods rather than forcing the user to wade through the search results for an entire city. |
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Promote Your Online Presence |
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Sunday, 18 September 2005 |
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Most of us are aware of the many benefits to having an Internet presence. These days a website is an essential element of your public relations and marketing mix. Particularly for small businesses, it provides you with a distinct advantage over your competition and establishes you as a leader in your area of expertise. |
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Friday, 16 September 2005 |
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How many times have you heard the money is in the list? It's true the money is in the list, the problem is, most people don't realize the type of list they are talking about. Many people struggle to build a list of 1,000 subscribers only to find their response rate is less than 1/2 of 1%. This can be discouraging, because it can take two, maybe three years to build a list of 1,000 people. |
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